Key Words 4 Effective E-mail.

How many times do you send emails daily? How many times do you receive marketing emails weekly? And how fast do you delete such emails without considering the content?

Here are some keys so your words would be effective and your emails will be read.

I “think” I can guide you to the right direction. I “believe” my ways are the best. However, I “need” only “5 minutes” to show you how to grab the technique.

Seriously? Did you trust that I do have a great product for you? Even if it looks that I do lack the confidence (using the words “think”)?, or the solid base of my message (using the word “believe”)? Didn’t you feel that I am weak and depend on you since I used the word “need”? And what about this “5 minutes”? Right away you know that I am going to sell you something that you might not want. Instead of explaining how to benefit from the product. Explain How such product will change life for better. How to need the product to be happier, & solve all problems.

Show me numbers, evidences, show me how you do believe in your product and how it will solve my problems. Show me confidence without being urgent. Show me that you do care about me.

Now.. How would you rephrase the above message?

#e-mails #skillstraining #marketing #moneytalks #consulting #socialmedia

Who knows you better?

Have you ever thought who you are?…I mean: who are you online. What kind of reputation you have online? Have you tried to google yourself? How many times? what did you find?

Recent research highlighted that social media, nowadays, considered the first place your future employer is looking to find out who you are. In that sense, are you a party animal? opps that nasty picture from Jason’s Birthday Party does not look great…Do you volunteer? How do you spend your free time? Believe it or not, Google might know stuff about you more than your mother knows.. Google knows your habits, food preferences, your usual routes, your favorites sport, and so forth.
The other day, our friends, older couple who belongs to the tech immigration generation, told me in a proud that they leave their mobile phone in the living room when they go to sleep. Believing that this is how they have a control over the apps’ monitorings of their lifestyle. I did not want to further discuss: what the apps would be interested in the monitor while they are sleeping? meanwhile, the mobile phone is monitoring your online research habits all day (which that is the most important things for marketing researches purposes. ie. They want to figure a way to sell you more stuff and how to sell you these stuff in the first place). I just asked quietly: No need, because the credit cards company already know everything about you: what to eat, where you eat, where you travel, what do you buy? are you a careful spender? are you married? Are you cheating on your wife?
I just remembered this ad: what is in your wallet? Nowadays there is no need to ask you. They know more than your spouse do…. mmmm, Maybe I should ask them about my husband’s spending habits ..

                                                      Dubai, Marina from the Sea.

WHAT YOU REALLY LIKE?

i have been thinking outside the PhD materials (i know…not normal, LOL), and would like to share few thoughts with you, I would like to know what u think also.

i went to bed yesterday reading an article (i’ll try to post here later) about being yourself. just act as you like. forget about what people expect from you, what society expects from you, and forget about the standards that you put according to your labels. the article goes on to stress the fact how difficult would be to understand and know what YOU REALLY LIKE, where frameworks disappear and you have to create ur own….hmmmmm…difficult? oh yes.
every time, i feel down my sons ask me to do what i really like. i answer back: i donot know any more what i like, i forget what i like to do, and i find it hard to find what i like in the middle of my duties as a wife, a mother, a PhD candidate, a citizen, a friend, a researcher, a….. and the list goes on and on.
the idea of “i have to finish my dissertation at the expected time and in the perfect form” dominates my life and blinds me from living completely. being perfect for the labels i named myself with, stress me more than making me happy, and now what? but hey, isnot doing a PhD is kind of self discovery? is it what should be something i really really like to do? well it is, but it looks there are other elements into it.  i believe we should not let the PhD controlling us, but we should have the upper hand. but how? people would say: being organized, know your materials, have a schedule …etc etc….do all of these work for you? do you really work by dead line? knowing you are not acting alone, so it is not really only your time. it is the supervisor’s, the people u r collecting data from, your committees…and so on..
however, it would be helpful to talk to other PhD students, take longer real break away from writing to come back and be able to see the gaps, have different of activities, and do not disconnect from real life..and do what you really really like to do without explaining, for example if you like to paint then go ahead and find your inner self…..do you have other suggestions? please share with us….

yes, you are a PhD…..?

There are important issues that play a main role in your life while you are working for your PhD. these issues are the best kept secret for each PhD student, who just figure them out himself, or herself. i will share some with you.

through your PhD journey, you must believe in yourself. Yes, you know better. yes you work harder, and yes you deserve this title. you need to start to practice to call yourself Dr.  (scary ..eh?) this will give you the motivation to keep running when you feel that you cant go further, or you are tired, or just fed up…
you cant just feel tired. you are almost there. and you deserve to be called on the stage when you graduate as a dr. keep this image in your head, it will give the needed support for your PhD life.

then you need to live the life of the PhD ..not PhD student, but PhD graduate…meaning, you need  to be responsible about what you write and what you publish and what kind of ideas you develop and share. You have to learn to act alone without the support of your supervisor or your committee. You need to stand alone as a PhD graduate who understands the responsibilities and consequences of his or her cognitive work. You need to have your own agenda..your own dream and your own work…at the end, PhD is a unique contribution to your own field…right?

any more ideas you like to share? please feel free to add your comments here….