The definition of a business is: an organization that provides products that people need (or like) to make a profit.
According to the previous definition, it is the PROFIT, that is the main goal of a business.
But nowadays making a profit, as the main goal of a business, is not enough to thrive. Nowadays the customers are smarter, more knowledgeable, have more choices, have different values and carry out agendas. Nowadays customers would love to choose products that meet not only their needs, but also help to support causes they care about. For example, Customers nowadays care more about animals’ right, so they choose products that are not tested on animals. And the market allows them to choose because there are many products to choose from. Nowadays, customers are looking for a company that mirrors their own beliefs and prefer to give it their money, happily.
Such a change of the customers’ behaviors causes “traditional” companies to lose money, and would not be able to meet their needed financial goals.
Such companies need to reinvent themselves and do some changes to gain back their customers, or even to attract more customers. One of these changes is to adapt the social responsibility approach. Such adaptation doesn’t only appear on paper or their website.. It is actually a behavior, tasks that companies need to consider serious towards the communities and society they serve.
Social responsibility could be reflected in many ways, depending on the organization’s values. It could be sponsoring kids’ soccer team, if they encourage youth health and activities. For example, McDonald share their profit with kids’ camps, same as Tim Horton… So customers who buy coffee regularly might choose McDonald over any other store, knowing that some of their spent money is going to support kids’ camps, isn’t that a great thing? You drink coffee, eat a burger and help children go to camps at the same time.
What cause do you support, as a business owner? If you don’t.. It is the time to act and to act very fast….
In the following posts, I will explain how to choose your cause, and what are the other changes you need to make to thrive in today’s world.
Startup Business is the young companies that are starting to offer needed products or services to meet the demands of the customers. Usually these startup businesses are started by the owner who financed it personally or from family and friends’ savings.
Almost half of the startup business would struggle badly during the first two years that leads to their close down, and this is due to many reasons such as poor planning, wrong products, or ignoring marketing for examples.
The role of the startup business consultant is vital from the beginning of the business so the consultant can provide feedback on each ankle of the business to strength it and make is profitable on the long run.
The consultant works closely with the owner of the business and help in these issues:
Marketing including providing feedback about the product itself and how it is needed.
The niche that might be another problem for the business, the consultant helps the business to explore the exact niche for the business.
The brand-building. This is a very important element in building a business, where the colours, the fonts, the images that convey certain feelings become the beacon of the business.
the reputation of the business.
whom to hire and what kinds of skills are needed to help in building the business.
what kind of technology is needed, is it completely on line business?
How many departments are needed in the business?
which style of management should be applied in such certain business?
what kind of culture should the business acquire?
and so forth…
Don’t walk alone, hire the right consultant who acquires the right educational background and the needed experiences to make your startup business thrive.
As a human performance specialist, I always study any problem systematically to find out the gaps that separated an organization (or an individual) from its goals. Accordingly, I find solutions to bridge such gaps. But it is very important to me, not only to bridge such gaps, but also bridge them in less time, using less resources while doing less efforts.
There are always different kids of solutions, different roads that lead to the needed goal, but the best road, in my opinion, is the shortest, less expensive and needs less resources and much less efforts. And this is how I stand out of the others…
However, sometimes the shorter road is not the best road. I am looking for the best shortest road… I believe it can’t be better than this. What do you think?