How many times do you send emails daily? How many times do you receive marketing emails weekly? And how fast do you delete such emails without considering the content?
Here are some keys so your words would be effective and your emails will be read.
I “think” I can guide you to the right direction. I “believe” my ways are the best. However, I “need” only “5 minutes” to show you how to grab the technique.
Seriously? Did you trust that I do have a great product for you? Even if it looks that I do lack the confidence (using the words “think”)?, or the solid base of my message (using the word “believe”)? Didn’t you feel that I am weak and depend on you since I used the word “need”? And what about this “5 minutes”? Right away you know that I am going to sell you something that you might not want. Instead of explaining how to benefit from the product. Explain How such product will change life for better. How to need the product to be happier, & solve all problems.
Show me numbers, evidences, show me how you do believe in your product and how it will solve my problems. Show me confidence without being urgent. Show me that you do care about me.